Initially designed to be a campaign focused on promoting Certificates of Deposit and Money Market accounts, SECU decided to expand the look of the campaign to a refreshed brand system. The new system placed an emphasis on upwards geometry, direct language and rethinking the existing brand assets and creating entirely new brand identifiers. I was responsible for creating everything from printed booklets, postcards and various digital materials. This included reverse engineering the new design system to fit into SECU’s existing web platform to allow for several new landing pages.
