With a new brand and brand guide, Towson University looked to create an online resource for their in-house design team to be able to access all of their new brand assets with ease while being able to just as easily remind themselves of the associated guidelines. The site evolved from an online style guide to a way to educated the Towson student population as well as staff about their new brand and their new tone. The brand site allowed for professors and other staff members to easily find the proper new email signatures, allowed students access to the correct materials to create their own collateral and informed everyone on Towson recommitment to their positive and encouraging language. I was responsible for every step of the design process of this site; site map, wire framing, client presentation, site design and overseeing the web development to ensure that the final product reflected the design comps. This was all done with strict attention to ensure the site was ADA compliant.
