CharmTV is a local Baltimore TV station that is free to all residents that prides itself on providing interesting and unique stories that make up Charm City. Feeling trapped by a dated brand, CharmTV was searching for a new look that encapsulated the essence of these three words: Fresh, Bold, Baltimore. This concept utilizes a custom logotype that is easily recognizable, accessible to viewers of all ages and offers a brand with more longevity than their existing brand. The logotype and palette lend themselves to be easily recognizable on a plethora of branded ephemera while not blended in to items that a resident would consider “typically Baltimore”.
