The sister company of Mission Media, MissionTix has been long been a regional powerhouse in the music industry. In early 2020, MissionTix began adapting in order to offer a wider range of services, transforming themselves from a ticketing company to a full-service event hosting company. As part of this evolution, MissionTix looked for a reimagined brand that served three specific goals: distance their brand from Mission Media, inspire energetic optimism in potential cliental, and retain their casual tone. This brand concept uses simple geometry inspired by the infinite number of pathways MissionTix can help and lead their clients. The icon has flexible uses, being used in animations, patterning and frames for photos. The palette and messaging are complimented by black and white photography to bring a consistent, while casual, brand to life.
