An annual event, Oktobearfest at the Maryland Zoo offers live music, an all day zoo pass as well as an expansive selection of beer and food. Utilizing elements from the established Oktobear look, this campaign evolved the look for Oktobearfest in order to create more engagement and excitement around one of the Zoo's most important events. Pairing the previously designed bear/beer illustration with an event logo that compliments the unique aspects of the design allowed for this event to stand apart from other events at the zoo as well as other Octoberfest events.
